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Open question
Discover the reason in the participant’s own words.
What it does
Collect explanations, needs and suggestions that a fixed list cannot cover.
When to use it
After a task or rating when you need to understand why.
Before you begin
- A question about one specific topic.
See how it works

Real screens with demo data
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Write the question
Add Open question and ask for a specific account.
- What made finding the receipt difficult?
An example to try
What made finding the receipt difficult?
What you see in results
- Read individual answers before interpreting the word cloud.
- AI categories and sentiment help organize answers; inspect the supporting excerpts.
Avoid these mix-ups
- Avoid leading wording: “Why was it so difficult?” assumes difficulty.
- A high character minimum can produce forced answers.