Preference testing
Compare versions. Understand the choice.
Present alternatives and discover which people prefer. Read the reason alongside the chosen version.
Free: 1 study to try the platform and 50 responses per month. No card required.
You prepare
Upload the alternatives and write a question about the choice.
How it works
Participants compare the alternatives, choose one and can explain why.
What you get
See the distribution of choices and the reasoning behind each preference.
Preference can come from clarity, familiarity or appearance. Compare proposals for a specific decision and ask what influenced the choice. The result helps form hypotheses for the next version.
See it in action
Two confirmations, one choice
Compare the messages and choose the version that makes the next step clearer. This example shows only your current choice, without inventing a group vote.
Which confirmation makes the next step clearer?
Interactive demo · fictional data · your choice is not saved
Compare alternatives that answer the same question
Keep the task context and essential information comparable. Changing copy, hierarchy and function at once makes it hard to separate the reasons for a preference. Add an open question to hear the explanation.
Preference alone does not measure performance
The preferred version is not necessarily the one that makes a task easier. When that distinction matters, combine preference with navigation or first-click testing. Explore prototype testing.
Read the distribution and the responses
Look at response counts and recurring reasons. Compare segments relevant to your product and avoid treating small differences as a definitive conclusion. Bring the evidence to the design discussion.
START WITH A GOOD QUESTION
Start understanding.
Free: 1 study to try the platform and 50 responses per month. No card required.