Numbers that support the conversation.
Scored SUS, SEQ, UMUX-Lite, NPS and CSAT. Segment responses and compare versions with confidence intervals and significance tests.
78/100SUS
Illustrative example · usability
Understand people.
Design what’s next.
The next great product starts with a discovery. Test ideas, listen to people, and turn behavior into direction.
Free: 1 study to try the platform and 50 responses per month. No card required. · In Portuguese, Spanish, and English.
FROM THE FIRST CLICK TO THE NEXT STEPTRY IT. IT’S IN MOTION.
THE TASK
Send a Pix payment to Marina.
One simple goal. Many discoveries.
JL
Participant 01Demo data
TASK JOURNEY
1Home
2Pix
3Confirmation
9:41••• ▰
a·Hi, Júlia.JL
Your balanceR$ 2.450,00Ready for your next step.
Transfer
Pay
Your card. Your pace.•••• 2048
Latest activity
Transfer receivedToday, 09:12+ R$ 150
Interactive prototype01 / 03
THE FIRST CLICK
Intent becomes a click.
See what people do, beyond what they say.
“I wanted to be sure before sending.”
Illustrative quoteIllustrative demo. Explore the stages or click Pix. No data is collected here.
NOW IT IS YOUR TURN
The next result could be yours.
Complete a task, share your thoughts and see your own experience become evidence.
Research your way.FigmaLive siteAI InterviewIn-product surveyRepository
01 — FROM QUESTION TO DISCOVERY
Less guesswork.
More “now it makes sense”.
One connected experience, from the study you create to the evidence you share with your team.
01
Design the question.
Import your prototype, choose a task, and combine the methods that fit your study.
02
Observe the experience.
Real people navigate, choose, and explain. You follow paths, clicks, and responses.
03
Find the next step.
Connect numbers with voices. Share findings and decide what needs to change.
02 — THINK LIKE A RESEARCHER
A number is just the beginning.
Follow the evidence.
Choose what to investigate. Compare segments. Open a response. Explore the thinking before creating your first study.
FROM INTENT TO COMPLETIONIllustrative data
180100%
Home−38
14279%
Choose the recipient−22
12067%
Confirm transferDrop-offs between screens show where to investigate first.
01 Choose the question02 Change the segment03 Open the evidence
See the actual platform screens too
Find where the journey goes off track.
Screens, clicks, and detours connected. Go from the overall result to the session that explains the problem.
Explore the real productuxtap / Journey
DEMO STUDY
03 — INTELLIGENCE WITH EVIDENCE
Many voices.
A clearer direction.
Open-ended responses organized by themes, sentiment and usefulness. Automatic highlights bring you back to the discovery. You review the responses and decide what matters.
From response to insightREADING RESPONSESEXAMPLE
P01
“I wasn't sure whether the Pix payment had gone through.”
P02
“I needed a clearer confirmation.”
SUGGESTED THEME
Confirmation clarity
2 example quotesHuman review
Illustrative example. In a study, quotes come from participants' responses.
04 — WHERE THE EXPERIENCE HAPPENS
People are already on your site.
Give them room to speak.
Install the tag and bring research into your product. Ask after an action or observe a task, on desktop and mobile.
seu-site.com / checkoutSIMULATION
forma®Objects for better living.
ALMOST YOURS.
Light for new ideas.
Arco lamp · terracotta
R$ 249,00DeliveryFree
Just a demonstration. There is no charge.Click “Simulate purchase” to see it in action.
One tag. Two ways to learn.
<script src="https://uxtap.app/tag.js" async></script>On your site · desktop and mobileThe tag is installed on your own site. Task-based tests collect activity during the participant's session; continuous surveys follow the rules you configure.
DIFFERENT METHODS. CONNECTED EVIDENCE.
From the first sketch
to the next release.
Combine methods in one study. Observe navigation, compare alternatives, evaluate content and hear the reason behind each choice.
01Figma prototype
Import from Figma or use your images. Define the task and see paths, clicks, heatmaps and where people gave up.
Explore the method
02Live site
Test your site with the tag or use the desktop extension. Compare sites with the extension, without installing a tag on a competitor's site.
Explore the method
03AI Interview
Talk by voice, guide research screen by screen and explore answers with follow-up questions.
Explore the method
04Preference test
Present alternatives, see which people choose and read the reasons beside each version.
Explore the method
05Card sorting
Discover how people organize concepts. Explore groupings, similarity and dendrograms.
Explore the method
06Tree testing
Validate your navigation structure before the visual design. See the path people take to find each piece of information.
Explore the method
07First click and 5 seconds
Discover where people click first and what they remember after a brief exposure.
Explore the method
08Content test
Let people mark what they understood, what confused them and what raised questions directly in the text.
Explore the method
Your next study already has a starting point.
Save excerpts, connect findings, and search what your team has learned across studies.
Research repositoryA conversation that goes deeper.
AI voice interviews, screen-by-screen scripts, and follow-up questions to understand the reason behind a choice.
Before the clicks, a hypothesis.
Use predicted attention to form hypotheses about a screen. Then compare the estimate with participant clicks.
An AI estimate. Not eye tracking.Structure shapes the experience too.
Card sorting with a similarity matrix and dendrogram. Tree testing to see whether people find what they need.
Organization · navigation · findabilityA place for your team to think together.
Organize studies in folders, comment on findings and share work with individual permissions. Recruit from your audience or a panel.
Workspaces · folders · collaboration05 — FROM DISCOVERY TO DECISION
Research ends.
Impact begins.
Research report, executive summary, and presentation. Evidence ready to share and start the next conversation.
ReportPresentationPDF / CSV
View example report
From finding to recommendation, with evidence.THE RIGHT PEOPLE MAKE THE DIFFERENCE
Your audience. Or our panel.
Use your own audience or recruit through OpinaTAP, our group's panel. Platform use and recruitment are purchased separately.
Responsible research.Consent, team permissions, and controls for data retention and deletion.
Explore the controlsSTART WITH A GOOD QUESTION
Room for your team.
A plan for your stage.
Plans priced by responses. Recruitment is separate. Set your research pace.
Free
Free
To get to know the platform
- 1 study to try the platform
- 50 responses per month
- 30 days of saved recording
- No AI insights
- Reports and clips with UXTap branding
- Entire team without cost per person
Starter
US$24.23/month
US$290.80 per year · save US$58.16
- 300 responses per month
- 90 days of saved recording
- Insights, report, and AI interviewer
- Reports and clips with UXTap branding
- Entire team without cost per person
most chosen
Pro
US$81.14/month
US$973.70 per year · save US$194.74
- 1,500 responses per month
- 180 days of saved recording
- Insights, report, and AI interviewer
- Reports and clips without branding
- Entire team without cost per person
Business
US$211.23/month
US$2,534.80 per year · save US$506.96
- 6,000 responses per month
- Recordings saved indefinitely
- Insights, report, and AI interviewer
- Reports and clips without branding
- Entire team without cost per person
Cancel anytime.
FAQ
Before your
first click.
Do I need a Figma account?
Only to import prototypes. You can also upload images, create questions, or test a real website.
How do I recruit participants?
Share the link with your audience or connect your panel. If you need participants, recruitment is available separately through OpinaTAP.
What is continuous research?
Questions inside your site, with triggers and frequency you define. Responses arrive in UXTap to track the experience over time.
In which languages does the participant respond?
Portuguese, Spanish, and English. Interface and study languages are configurable.
Does the attention map replace eye tracking?
No. It is an AI estimate from an image, without tracking people's gaze. Use it as a hypothesis before testing with participants.
Is the report good enough to present to leadership?
Yes. Share the research report, use the executive summary, or open presentation mode. You can also export PDF and CSV.
YOUR NEXT FINDING IS ONE TEST AWAY.
Stop guessing.
Start understanding.
Point your phone's cameraTry it as a participant.
Create free account · No card required.