Information architecture
Organize around how people look for things.
Use card sorting to explore groups and tree testing to validate paths. Investigate the structure before investing in the layout.
Free: 1 study to try the platform and 50 responses per month. No card required.
You prepare
Prepare cards to sort or a menu tree with a findability task.
How it works
Participants organize content or find information without relying on visual design.
What you get
Discover natural groupings, confusing labels and hard-to-find paths.
A category name may make sense to your team but not to product users. You can investigate information architecture without a finished interface: first understand organization, then test findability.
See it in action
Group cards. Then navigate the tree.
Assign information to groups and switch to tree testing. The controls work with touch and keyboard. Explore the difference between organizing concepts and finding information.
Where does each piece of information belong?
Interactive demo · fictional data · your choice is not saved
Card sorting: investigate groups
Prepare understandable concepts and choose a suitable study format. Read groupings, similarity and the dendrogram to identify patterns. A frequent grouping is a clue to a mental model, not an architecture ready to publish.
Tree testing: test a path
Build the category tree, write a task without revealing the answer’s label and define the expected destination. Analyze chosen paths and diversions. A structure can be familiar to the team and still make information hard to find.
Turn patterns into a structural hypothesis
Combine the methods when both groups and labels are uncertain. Then test your proposal in a navigable prototype, because visual presentation also affects discovery.
START WITH A GOOD QUESTION
Start understanding.
Free: 1 study to try the platform and 50 responses per month. No card required.