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Card sorting
Discover how people organize information.
What it does
Understand mental groupings and evaluate categories for information architecture.
When to use it
Before defining a menu or when current categories cause confusion.
Before you begin
- Cards with unique concepts; the editor supports up to 60.
- Choose open, closed or hybrid based on category maturity.
See how it works

Real screens with demo data
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01
Select Open
Add Card sorting and choose Open, with no predefined categories.
- Open
- Instruction: Group services in a way that makes sense to you.
An example to try
Group the services in a way that makes sense to you.
- Statement
- Receipt
- Block card
- Change password
What you see in results
- Similarity shows how often card pairs were grouped together; Don’t know is excluded from the pair calculation.
- The dendrogram suggests groupings; validate labels and navigation before adopting a menu.
Avoid these mix-ups
- Similar category names may be normalized by spelling; this does not resolve differences in meaning.
- If limiting cards per person, account for exposure when interpreting results.