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Card sorting

Discover how people organize information.

What it does

Understand mental groupings and evaluate categories for information architecture.

When to use it

Before defining a menu or when current categories cause confusion.

Before you begin
  • Cards with unique concepts; the editor supports up to 60.
  • Choose open, closed or hybrid based on category maturity.

See how it works

Select Open

Real screens with demo data

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Select Open

Add Card sorting and choose Open, with no predefined categories.

  • Open
  • Instruction: Group services in a way that makes sense to you.

An example to try

Group the services in a way that makes sense to you.

  • Statement
  • Receipt
  • Block card
  • Change password

What you see in results

  • Similarity shows how often card pairs were grouped together; Don’t know is excluded from the pair calculation.
  • The dendrogram suggests groupings; validate labels and navigation before adopting a menu.

Avoid these mix-ups

  • Similar category names may be normalized by spelling; this does not resolve differences in meaning.
  • If limiting cards per person, account for exposure when interpreting results.

Keep learning