What it does
Measure stated preference among image or text alternatives.
When to use it
To compare messages, layouts or concepts under the same criterion.
Before you begin
- 2 to 9 comparable alternatives; imported screens when using images.
See how it works
Guided tutorial
Read each step and choose Play to hear the explanation while following the screen.
1 / 4
01
Define the criterion
What to doEdit question
Real screens with demo data
In Build, click Add block and choose Preference test. State which quality should guide the choice. Fill in the example below.
- Which version conveys more trust?
An example to try
Which version conveys more trust?
- Version A
- Version B
What you see in results
- Compare votes per version and reasons for choosing.
- Stated preference does not prove conversion or ease of use.
Avoid these mix-ups
- Change the attribute you want to compare; too many differences make the result hard to explain.
- Versions that failed to load must not become fictitious votes.