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Preference test
Compare versions and discover the reason for a choice.
What it does
Measure stated preference among image or text alternatives.
When to use it
To compare messages, layouts or concepts under the same criterion.
Before you begin
- 2 to 9 comparable alternatives; imported screens when using images.
See how it works
Real screens with demo data
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Define the criterion
Add Preference test and state which quality should guide the choice.
- Which version conveys more trust?
An example to try
Which version conveys more trust?
- Version A
- Version B
What you see in results
- Compare votes per version and reasons for choosing.
- Stated preference does not prove conversion or ease of use.
Avoid these mix-ups
- Change the attribute you want to compare; too many differences make the result hard to explain.
- Versions that failed to load must not become fictitious votes.