What it does
Assess first impressions and recall without keeping the screen visible during the answer.
When to use it
For a page’s value proposition, visual hierarchy and main message.
Before you begin
- One screen; exposure of 1 to 30 seconds; 1 to 5 open recall questions.
See how it works
Guided tutorial
Read each step and choose Play to hear the explanation while following the screen.
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01
Choose the exposure
What to doSet time
Real screens with demo data
In Build, click Add block and choose Five-second test. Select a landing-page image already available in the study and set Exposure seconds to 5. Check its thumbnail before continuing.
- Screen: landing page
- Duration: 5 seconds
An example to try
What was the page’s main offer?
What you see in results
- Read recall grouped by question and the individual answers.
- Remembering a word does not prove the proposition was understood.
Avoid these mix-ups
- Do not reveal the detail you want to measure in the instruction.
- Answers to recall questions are optional; a blank does not necessarily mean forgetting.